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Liz Farrell (Wagstaff) is an accomplished marketing professional with extensive experience in strategic and operational roles at Asda, where tenure began in September 2007. As Head of Marketing Strategy and Proposition, Liz excels in developing customer propositions and brand strategies based on data-driven insights. Previous roles at Asda include Head of Marketing Operations and Customer Planning, where Liz established a new marketing operations team, and Head of In-Store Marketing Communications, overseeing significant branding initiatives and managing multiple agencies. Prior to Asda, Liz held key positions at Decathlon Internacional, TOPSHOP TOPMAN, Marks & Spencer, and IMS Subtitling, demonstrating a strong background in brand management and communications. Liz holds a MA Joint Honours degree in Modern Languages from the University of Oxford.