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Lisa Birchall is an accomplished marketing professional with extensive experience in brand campaigns and customer strategy. Currently serving as Head of Brand Campaigns, National Media and Content at Asda since October 2022, Lisa previously held multiple senior roles at Co-op over a 12-year span, including Head of Brand & Customer Strategy and Senior Brand Strategy Manager. Lisa also contributed to the Girls Out Loud program as a Big Sister, providing mentorship to a young girl. Academically, Lisa holds a BSc (Hons) in Management (Marketing) from The University of Manchester and has completed professional qualifications from the Chartered Institute of Marketing and the Institute of Direct and Digital Marketing.