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Dr. Simon Jury is an experienced data and analytics leader with a strong background in driving business growth through innovative analytical solutions. Currently serving as Vice President of Data and Analytics at Asda, Dr. Jury focuses on building data-driven capabilities to enhance sales and customer value. Previous roles include Solutions Director at dunnhumby, where leadership centered on developing data solutions for Tesco, and General Manager for Latin America, overseeing the entire dunnhumby business in the region. A notable career highlight includes significant contributions to dunnhumby China, where Dr. Jury led the establishment of the business, developed unique analytics tools, and secured a joint venture with China Resources Vanguard. Complementing extensive professional experience, Dr. Jury holds a PhD in Physics and a Bachelor's degree in Computational Physics from The University of Edinburgh.