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Tugay Akar is a seasoned digital marketing professional with extensive experience in paid media management. Currently serving as a Senior Paid Media Manager at Ascential since May 2021, Tugay leads the development and execution of paid media strategies for notable brands such as Cannes Lions and Money2020, focusing on e-commerce sales and B2B engagement across platforms including Google Ads and social media. Prior to Ascential, Tugay held roles at Noetic Marketing Technologies Ltd as a Paid Media Manager, at GTB as a Biddable Executive managing multiple international accounts for Ford, and at PHD as a PPC Executive handling campaigns for various high-profile clients. Early career experience includes a PPC Internship at iProspect. Tugay Akar holds a Bachelor of Laws (LLB) from the University of Leicester and completed the Legal Practice Course at BPP Law School.