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Shirley Potenza is a seasoned financial professional currently serving as a Fractional CFO at Ascent CFO Solutions, where the focus is on providing outsourced finance and accounting services to growing startups and established brands. With extensive experience in the cannabis industry as a former Chief Financial Officer for EJB Ventures, GUMF/Origin Extracts, and Coda Signature, Shirley has developed a strong expertise in compliance and tax strategy, particularly concerning GAAP and 280E regulations. As the owner of Potenza-CPA, LLC, Shirley specializes in forensic accounting, litigation support, and consulting services while also having held roles as a financial and operational leader at various companies, including Roccor, LLC and Special Aerospace Services. Educational credentials include a Bachelor of Science in Accounting from the University of Phoenix and partial completion of a Master’s in Strategic Human Resources at the University of Denver.