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Justin Appleby is an accomplished optimization engineer with extensive experience in power trading algorithms and decision modeling within the energy sector. Currently serving as a Staff Optimization Engineer at Ascend Analytics, Justin has developed innovative solutions for maximizing returns on energy storage projects. Previous roles include Senior Optimization Engineer and Energy Analyst, focusing on ISO bidding strategies and decision-making models in U.S. power markets. Justin has also contributed to sustainability initiatives at Stanford University as a Sustainability Data Analyst, and has interned at the National Renewable Energy Laboratory, where insights into hydrogen production costs were developed. Academic credentials include a Master’s and Bachelor’s degree in Civil Engineering from Stanford University, underscoring a solid foundation in technical expertise.