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Makrene Lara Sampang is an experienced marketing professional with a diverse background in brand management, customer experience, and campaign strategy. Currently serving as Direct Campaigns Manager at ASB Bank since January 2022, Makrene previously held roles such as Brand and Customer Experience Coordinator at Accuro Health Insurance and Marketing Specialist - CRM and Email at FLEETCOR. Notable contributions include enhancing the credit card loyalty program at BDO Unibank, achieving significant growth in candidate metrics at JobStreet Philippines, and successfully leading branding initiatives at PhilWeb Corporation. A graduate of the University of the Philippines with a Bachelor of Science degree in Business Administration, Makrene has demonstrated expertise in digital marketing, customer analytics, and strategic partnerships throughout the career.