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Zaraida Diaz Hanson is an experienced marketing professional with a robust background in product marketing and research. Currently serving as Director of Product Marketing at Asana since October 2019, Zaraida has progressed through various roles within the company, including Product Marketing Lead and Senior Product Marketing Manager. Prior to Asana, Zaraida worked as Product Marketing Manager at OpenTable and held positions as Senior Research Analyst at Nielsen and Research Analyst at YouGov. Initial experiences included internships at Dynamic Logic, Columbia Business School, and Columbia University, along with a role as Sales Associate at American Apparel. Zaraida holds a Bachelor of Arts in History from Columbia University and graduated from The Dalton School.