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Rob Schaffer is an accomplished professional with extensive experience in channel development and business development across various technology companies. Currently serving as Head of Channel (Americas) at Asana since September 2024, Schaffer previously held significant roles including Global Head of ITSM Channel GTM & Business Development at Atlassian and Senior Vice President of Business Development for North America at Inuvika Inc. Additional experience includes directorships at DXC Technology and Optiv, as well as establishing channel programs at Comodo Security Solutions. Schaffer co-founded Source Micro LLC and holds an M.B.A. in Management from Regis University and a Bachelor's degree in Economics from Alfred University.