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Noemi Reina has a diverse work experience in digital strategy, project management, web content collaboration, and sales. Noemi started their career as a sales clerk and visual merchandiser at Pastrengo Uomo in 2011 and also managed the website's content. Later, they worked as a web content collaborator at Slow Food and also managed their event website. In 2015, they became a digital strategist at Unioncamere, responsible for the project Eccellenze in Digitale; it included organizing and managing practical sessions for different areas of the region. Following this, they worked as a digital promoter at Punto Impresa Digitale in Alessandria and then in Genova. Noemi also worked part-time as a trainer at Google to teach web marketing and digital strategies to businesses. In 2021, Noemi became the learning and innovation program manager at Talent Garden and managed their training programs. Currently, they work as a strategist and project manager at Aryel, starting in May 2023.

Noemi Reina earned their Laurea in Facolta di Scienze della Comunicazione from Università degli Studi di Genova between 2009 and 2014. In 2020, they also obtained a Master's degree in Digital Transformation from Talent Garden Innovation School. In addition, they hold a Diploma turistico aziendale from ISTT mazzini, although the dates of attendance are unknown.