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Daniele Grotto has a background in marketing and sales. Daniele started their career as a Sales Advisor for the brand Carlo Pazolini, where they honed their skills in sales management and customer engagement. Daniele then moved on to work as an Analyst at the Osservatorio di Pavia, where they focused on monitoring political pluralism and creating content schedules for major national TV networks. Daniele'sexperience at the Osservatorio allowed him to develop their analytical and synthesis skills. After that, Daniele worked as an SEO Copywriter for GstarSEO, where they specialized in creating SEO-optimized content for small and medium-sized businesses in the IT sector. Daniele gained knowledge in keyword research, audience segmentation, and user experience analysis. Daniele then joined SAEP ICT Engineering s.r.l. as a Marketing Specialist, responsible for brand communication, content creation, and event promotion. Currently, Daniele is working as a Digital Marketing Specialist, and they will be joining Aryel in 2023 as a Marketing Content Specialist.

Daniele Grotto completed a Master's degree in Global Marketing, Communication, and Made in Italy at Centro Studi Comunicare l'Impresa from 2020 to 2021. Prior to that, they obtained a Bachelor's degree in Communication, Innovation, and Multimedia from Università di Pavia, where they studied Communication Sciences from 2015 to 2019. Additionally, they have obtained certifications in Fundamentals of Digital Marketing from Google Digital Training in April 2021 and in Digital Marketing and SEO from HubSpot Academy in February 2022.