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Carlos Fernando Hernandez C. is a seasoned professional in digital marketing, currently serving as a Paid Media Specialist at ARWEB.com since April 2022, where responsibilities include creating and monitoring digital campaigns on platforms like Google and Facebook, as well as optimizing digital advertising. Previously, Carlos worked as a Performance Analyst at EPA Digital, focusing on campaign monitoring, ad optimization, budget control, and managing digital platforms such as AdWords and Bing. Experience also includes data analysis at Pizza Hut, market analysis at TGI Fridays, and conducting consumer research for Millward Brown Vermeer. Carlos holds a degree in Marketing from UNAN León and has furthered education with various courses and a postgraduate degree in Marketing Management from the Universidad Nacional de Ingeniería.