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Henrika Arle has a diverse work experience in various roles within the digital marketing and content production industries. Henrika started their career as a Marketing Developer at Kekkilä in 2008 and worked there until 2011. Henrika then became a Freelance Writer, Stylist, and Producer for various media outlets and company clients, specializing in content production for Finnish gardening and interior magazines. In 2015, they joined Novenberg Oy as a Sales and Marketing Manager. Since 2016, they have been working at Arvo Partners, initially as an Ecommerce Consultant and later as an eCommerce Consultant and Paid Social Lead, where they focus on digital marketing, planning, sales, and optimization. Their specializations include AdWords, Facebook marketing, Bing Advertising, and AdForm.

Henrika Arle completed their Master of Science (M.Sc.) degree in Economics at the Hanken School of Economics from 1998 to 2008. Prior to that, from 1996 to 1998, they attended Överby trädgårdsskola where they obtained a degree in Park Management. Additionally, they have obtained several certifications from the AdWords Academy, including AdWords Fundamentals, Google AdWords certifications in display advertising, mobile advertising, search advertising, shopping advertising, and video advertising, as well as the Google Analytics Individual Qualification. The specific dates of obtaining these certifications are not provided.