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Michelle Deignan is a seasoned professional in lifecycle marketing with extensive experience across various organizations. Currently serving as the Director of Lifecycle Marketing at Arvo Digital since February 2024, Michelle has previously held senior roles at Away and goodr, focusing on email and SMS marketing. With a strong foundation in email marketing management from positions at Power Digital Marketing and 85SIXTY, Michelle began their career in marketing as an Email Marketing Specialist at Competitor Group, Inc. and later as a M&A Social Media Journalist at Deven Software. Michelle holds a Bachelor of Communication in Public Relations, Advertising, and Applied Communication from Virginia Tech, as well as a high school diploma from Potomac Falls High School.