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Edward van Asbeck currently serves as Business Development BeNeLux at Arva Greentech AG since December 2022 and is the Owner of Beija-flor BV since 2020. Previously, Edward was responsible for Global Business Development at Orbot from December 2021 to November 2022. Edward held the position of CCO and Director of Marketing & Sales at Bolsius Group from 2018 to 2019, contributing to a turnover exceeding €200 million. Edward's experience includes serving as Commercial Director Retail NL at VION Food from 2014 to 2016, where P&L responsibility involved managing B2C operations for the Pork Division with over €2 billion in turnover. Edward's career began at AMS as Client Services Manager, followed by various roles at The Coca-Cola Company, FrieslandCampina—including positions as Commercial Director and Sales Group Manager—and a strong educational background with a Bachelor of Business Administration from Amsterdam University of Applied Sciences and further training at IMD.