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Nicolás Maldonado Quiroga is an experienced e-commerce professional currently serving as Gerente Ecommerce at ARTURO CALLE since October 2023, overseeing the company's e-commerce channel in Colombia and other countries, and developing growth strategies with key marketplaces. Prior to this role, Nicolás was Director Ecommerce at Grupo Uribe from March 2021 to September 2023, where leadership was provided for direct digital sales initiatives and marketplace strategies for several brands. Additionally, Nicolás held the position of Director Ecommerce at Merqueo, managing commercial strategies in Colombia and Mexico, and developed market entry models at Alpina across various functions over several years. Educational qualifications include a Master in Business Administration and a Master in Management from Westfield Business School, along with a focus on Agile Leadership Management and Business Model Design.