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Paula Lagrotta is an accomplished professional with extensive experience in strategy, planning, and innovation across various sectors. Currently serving as Head Nacional de Estratégia and Diretora de Planejamento at Artplan since December 2019, Paula also holds the position of Partner at CASA7 I CASA DEL OTRO, focusing on Human Centered Design and Consumer Behavior Research. As a co-founder of KITECOAT since December 2014, Paula champions sustainability by transforming discarded kitesurfing kites into stylish jackets. With a teaching role at Miami Ad School, Paula shares expertise in strategic planning, having previously led teams at NBS and Quê Comunicação, managing high-profile accounts. Paula's career includes significant roles in agencies such as Young & Rubicam and Fischer America, where strategic leadership was pivotal in various successful campaigns. Educated at Universidade Federal do Rio de Janeiro, Paula's professional journey reflects a commitment to innovation and consumer-centric practices.