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Ismael González Flores is a seasoned professional in the medical device and healthcare industry, currently serving as Principal Product Associate LATAM at Cryolife Inc. since June 2019, where responsibilities include developing market strategies for cardiac surgery products in the LATAM region and conducting medical education for sales representatives. Prior experience includes roles as Marketing Manager at Medtronic, where marketing strategies were designed for multiple business units, and as a Research Assistant at Karolinska Institutet, producing a master's thesis on healthcare costing. Ismael has held various positions focusing on business development, health economics, and clinical support within renowned companies like Diamyd Medical, Alandra Medical, Boston Scientific, and St. Jude Medical. Educational qualifications include a Global Master's Programme in Bioentrepreneurship from Karolinska Institutet, a Master of Science in Applied Health Economics from the University of South Wales, and a Bachelor’s degree in Biomedical/Medical Engineering from Tecnológico de Monterrey.