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Ross Hale is the CEO of Artium, a software consultancy specializing in transformative software development and artificial intelligence since June 2019. With extensive experience in leadership roles, Ross advised and invested in Fernish since November 2017, and served as Managing Director of the Southwest for Pivotal Software, Inc. from July 2012 to June 2019, overseeing significant digital transformations and expanding operations in multiple regions. Prior experiences include Director positions at Pivotal Labs, where Ross founded and grew the Southern California and Austin offices, and serving as CTO and co-founder of Lottay and SocialStay. Ross began the professional journey at Business.com as a Data Engineer and holds a Bachelor of Science in Computer Science from UC Santa Barbara.