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Reza Aryabima is the CEO and Co-Founder of Artisan Professionnel since April 2017 and previously founded Mooishe.com, an e-commerce platform focused on introducing a diverse range of beauty brands to the Indonesian market from April 2014 to April 2018. Reza also served as Head of Marketing and Sales at Viena Fair, a subsidiary of PT. Wacoal Indonesia, from May 2010 to March 2014, where responsibilities included rebranding initiatives. Earlier experience includes roles as Sales Area Manager at PT. Citasamit Indonusa and Business Development Executive at PT. ANZ Panin Bank. Reza holds a Master’s degree in Strategic Marketing from BINUS University and a Bachelor's degree in Management Marketing from Universitas Pelita Harapan. Educational background includes high school at SMUK 7 BPK Penabur.