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Monica Erazo is a seasoned professional in shopper insights and category management, currently serving as the Shopper Insights Manager at Arterra Wines Canada since March 2021. Previously, Monica held the position of Insights Manager at The Coca-Cola Company for one year and was a Shopper Insights Manager at Molson Coors for four years, where leadership in qualitative and quantitative initiatives enhanced commercial execution. Additional experience includes roles such as Category Solutions Manager at Molson Coors, Category Insight Manager at Weston Bakeries, and Shopper Insights Manager at Mondelēz International, where strategic recommendations led to significant contributions, including a North American Marketing Excellence Award. Monica began a career at Cadbury plc. as an Insights Manager, focusing on delivering shopper insights and analytics. Academic credentials include a Post Graduate Marketing Diploma and a Bachelor's degree in Engineering from Universidad de Los Andes.