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Simon Hiblen currently serves as the Head of Marketing & Digital at Artah Health since March 2023. Prior to this role, Simon was the Head of Performance Marketing at Heights, a prominent health and wellness startup, where Simon managed the acquisition funnel and growth channels. Simon also held the role of Head of Performance Marketing at Zapp, achieving a 57% reduction in customer acquisition cost within three months and developing an app store program that increased organic install rates. Additionally, Simon has extensive experience at Merkle EMEA, where Simon was Director of Digital Delivery, managing major multi-channel clients. Simon's career began at Merkle | Periscopix, progressing through various roles in digital performance marketing. Education includes a Bachelor of Arts in History from University College London, completed in 2013.