Allen thinks of himself as a data driven marketer for 7+ years. With expertise in many aspects of digital media acquisition and a specialization in performance paid media. Having managed multi-million dollar budgets in both agency and in-house settings, he is constantly looking for ways to push and show incremental ROI. When he is not marketing to students that want to maximize their potential with AoPS, you can find him with his family playing guitar, probably involuntarily shredding on nursery rhymes tunes at his daughters' behest. When not shackled down by the chains of parenthood, however, he is probably training jiu-jitsu, playing basketball, or just outdoors cycling under the warm San Diego sun.
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