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JK McKnight is the founder and manager of Art of Impact, an experiential agency specializing in festival consulting and experiential marketing. McKnight is also the founder and advisor of The Forecastle Foundation, the activism arm of The Forecastle Festival, and the founder and director of Man of the Land, a consultancy guiding entrepreneurs towards their potential. Previously, McKnight served as the founder and captain of The Forecastle Festival at AC Entertainment. McKnight's educational background includes attending the College of Charleston, Bellarmine University, and the University of Louisville.