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Lucia Bertelli

Strategic Marketing at Artcosmetics

Lucia Bertelli is an accomplished professional with extensive experience in strategic marketing, currently working as a Product Manager at Artcosmetics srl since December 2019. Specializing in the eyes and lips categories, Lucia collaborates with cross-functional teams and supports Account Managers across the US, Western Europe, and Asian markets. Key responsibilities include conducting market analysis to inform marketing strategies, engaging in creative activities such as product storytelling and innovation, and developing attractive communication. Prior to this role, Lucia gained valuable experience as a Strategic Marketing Intern at X-Culture and served in various capacities, enhancing relational and communication skills. Academic qualifications include a Master's degree in Management and International Economic Relations from Università Cattolica del Sacro Cuore, a Bachelor's degree in Foreign Languages for Business, and international exposure through studies in China.

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