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Mariana Frias has a vast experience in the advertising industry. Mariana started their career as an Account Executive at JWT in 1988 and later worked as an Account Executive at ARS Publicidad from 1990 to 1991. Mariana then served as a Director of Accounts & Planning at D´Arcy from 1991 to 1992. Mariana then joined DMB&B New York as an Account Manager & Strategic Planner from 1992 to 1993 and continued their career at DMB&B Venezuela as a Director of Accounts & Planning from 1993 to 1995. Mariana then worked at ARS D´Arcy as the Vice President of Strategic Planning from 1995 to 2001. Mariana's extensive experience also includes being the Executive President at ARS DDB since 2006 and currently serving as the Acting Chief Executive Officer at ARS Advertising (USA) since August 2020.

Mariana Frias attended UCAB - Universidad Católica Andrés Bello from 1986 to 1991, where they studied Publicidad y Relaciones Publicas (Advertising and Public Relations) with a field of study in Comunicación Social (Social Communication).