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Emma Ireland is an experienced marketing professional with a robust career spanning over 15 years in various leadership roles. Currently serving as the Head of Tenant Engagement and Marketing at Arrow Capital Partners since June 2023, Emma also holds the position of Director at Ireland Industries Pty Ltd. Previously, Emma worked at Bentley Motors as the Marketing & Communications Manager for AUS/NZ and at Volkswagen Group Australia in several marketing communications roles. Emma's early career includes significant contributions to Mercedes-Benz UK Ltd, where notable achievements include launching the first CSI programme for Mercedes-Benz Trucks and managing high-profile customer events. Emma began the professional journey as a Customer Relations Manager at Central Coast Motor Group. Emma holds a Bachelor of Business degree with a focus on Marketing, HR, and Industrial Relations from the University of Newcastle, Australia.