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Cree Lawson is the founder, futurist, and tourism advocate at Arrivalist since July 2023. Cree previously served as the founder and CEO of Arrivalist, which is a location data company catering to travel marketers, from January 2011 to July 2023. Furthermore, Cree Lawson founded Travel Ad Network, where they held the positions of chairman and CEO from April 2009 to April 2012. Prior to that, they worked as the Sr. Manager of Business Development at Rough Guides from 2001 to 2003. Crescent also has experience as a sales consultant at Digital Goods & Consulting clients in 2001 and as the Director of Business Development at Bookface from February 2000 to January 2001. Cree started their career as a Web Marketing/eBook Manager at Time Warner Book Group from August 1999 to February 2000 and worked as a New Media Business Editor at Associated Press from November 1998 to August 1999. Before that, they were a business development and new media assistant at Fodor's Travel Publications from November 1997 to November 1998. Cree Lawson began their professional journey as a transportation and technology writer, as well as a tech columnist at Nashville Banner, where they remained from 1994 to 1997.

Cree Lawson received a Master's degree in Business: Publishing from New York University from 1999 to 2001. Prior to that, from 1991 to 1995, they attended Belmont University where they pursued a degree in English: Popular Music Criticism, studying English, Music, Journalism, and Business.