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Lena Yasir is an accomplished executive with extensive experience in the gaming and technology sectors. Currently serving as Chief Commercial Officer at ARRISE powering Pragmatic Play since May 2023, Lena previously held the position of Vice President at Pragmatic Play from August 2018 to May 2023. Prior roles include Manager at Play'n GO, Key Account Manager at Evolution Gaming, and Account Manager at Ongame Network. Lena's expertise encompasses strategic operations management, team leadership, customer relationship management, and business development, underpinned by a strong educational background with a Bachelor of Electrical and Computer Engineering from McGill University.