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César Guevara de Roudneff currently serves as Jefe nacional de ventas at Arriaga Asociados since June 2022, overseeing a team of over 100 legal advisors and administrative personnel across 39 offices and digital channels. Previously, César held various leadership roles at Empresas Polar from May 1998 to June 2019, including Manager of Customer Service and Business Intelligence, National Sales Processes Manager, and Modern Channel National Sales Manager. César also served as Commercial Director at Suaj Energy Drinks S.L. from June 2020 to November 2021, and began as a Sales Representative at Procter & Gamble from July 1993 to May 1997. César's educational background includes an MBA from Universidad Europea Miguel de Cervantes and specialization in Sales and Trade Marketing. Notable achievements include the successful implementation of Gatorade brand distribution in PepsiCo operations and recognition as the best Sales Representative in Venezuela for the fiscal year 1995-96.