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Dana Ware has a diverse and extensive work experience in the creative industry. They have served as the Chief Creative Officer at around AR since 2023, where they have led the creative direction and development of multiple high-profile location-based augmented reality experiences. They have also worked at The VOID, first as a Creative Director from 2022 to 2023, and later as an Advisor. Prior to this, Dana was a Creative Director at Dark Slope from 2020 to 2022, where they led a development team to create immersive virtual reality experiences. They also held the position of Creative Designer and Creative Director at The VOID from 2019 to 2020. Dana's work experience also includes roles as a Creative Director and Creative Producer Consultant for various companies in the VR/AR industry, as well as a Professional Speaker. They have also taught courses on film and media arts at the University of Utah as an Instructor. Additionally, Dana has worked at Creative Media Group as a Lead Producer and Operations Manager, where they specialized in producing and directing digital video production and motion graphics. They have also held various studio and production leadership roles, including being a Project Manager at Duke University and a Lead Studio Assistant at Nick Koudis Studio. Overall, Dana Ware has consistently demonstrated their expertise in creative direction, virtual and augmented reality, and multimedia production throughout their diverse work experience.

Dana Ware has a diverse education history. They graduated from UCLA with a Bachelor's degree in the School of The Arts & Architecture, focusing their studies in Cultural Studies with a particular emphasis on Film, Television, & Media Production. Later on, Dana pursued a Master's degree in Entertainment Arts and Engineering at the University of Utah John and Marcia Price College of Engineering, specializing in Game Production. They also obtained a Master of Fine Arts (MFA) degree in Film and Media Arts from the University of Utah.