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Alex Bromell currently serves as a CRM Growth Manager at Aro, where they are responsible for maximizing customer lifetime value and retention. Prior to this, they worked at Freedom Finance as a CRM Manager, where they improved CRM performance by 30% within 11 months. Alex also has experience as a Senior CRM Executive at THG Ingenuity, where they played a key role in improving the in-house CRM system. With a background in email marketing and e-commerce sales, Alex has a strong foundation in driving customer engagement and revenue growth.