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Avril Kelly is a seasoned professional in online merchandising with extensive experience at Brown Thomas Arnotts and Arnotts since 2011, currently serving as a Senior Homeware Online Merchandiser. Responsibilities include reporting on sales and site performance, stock management, customer behavior analysis, and enhancing customer experience. Previous roles encompass key positions such as Online Product Coordinator and Online Merchandiser, where Avril demonstrated proficiency in product upload, merchandising strategies, and collaboration with buying teams. Additionally, a freelance illustrator and a former Call Advisor at BT, Avril's career is supported by a strong educational background in Art, Design, and Mixed Media from Technological University Dublin and Ballyfermot College.