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Michael Johnson is an experienced marketing professional with a robust background in growth strategies and performance marketing. Currently serving as Head of Growth at ARMRA and previously as Head of DTC at Heyday, Michael also held the role of Vice President of Growth at ZitStickaâ„¢. Additionally, membership in the Forbes Communications Council highlights Michael's professional engagement in the industry. Michael's career includes significant positions at Paula's Choice Skincare, where roles ranged from Director of Performance Marketing to Senior Digital Marketing Manager and Senior Search Engine Marketing Manager. Michael holds a BA in Sociology from the University of California, Berkeley, and an MBA in Marketing from Hofstra University.