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Madelaine Moeke is currently the Director of Insights & Analytics at Armored Things. Madelaine has extensive experience in the field of sport and event marketing, as well as consulting.

Moeke began their career as a Program Manager & Sports Development Lead at the University of Michigan's Center for Sport & Policy. In this role, they were responsible for developing and implementing programs that promoted healthy lifestyles and increased access to sport and physical activity opportunities. Madelaine also served as the lead for the university's corporate marketing efforts.

After a year at the University of Michigan, Moeke transitioned to ROSSETTI, a global architecture and design firm. There, they served as the Return on Design Lead, responsible for developing and managing design strategies that create value for clients. During their time at ROSSETTI, Moeke worked with a variety of clients in the sports and entertainment industries, including the Chicago Cubs, Detroit Red Wings, and United Center.

In 2018, Moeke left ROSSETTI to start their own consulting firm, Moeke Consulting Group. As the sole proprietor, they provided strategic marketing and communications consulting services to small businesses and nonprofits. In 2020, Moeke joined 15 Seconds of Fame, Inc. as an Account Manager & Data Strategist. 15 Seconds of Fame is a technology company that delivers video content to consumers when they appear on camera at live events.

Madelaine Moeke is a highly experienced marketing professional with

Madelaine Moeke has a Bachelor of Arts in Sport Management from the University of Michigan.

Their manager is Alex Baker, Chief Data Scientist.