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Hélène Bailly Babé is an experienced project manager specializing in digital transformation and customer relationship management, currently serving as Chef de projet Digital et CRM at ARMOR GROUP since April 2022, focusing on UX/UI optimization and e-commerce strategy. Previously, Hélène held the role of Directrice commerciale et marketing at SAPRENA and managed sales teams while implementing effective commercial strategies. Hélène's background includes significant roles at Cirque du Soleil in international sales and customer success, as well as key account management positions at Procter & Gamble and other notable companies. Hélène holds a Master's in Management from ESCP Business School, with additional qualifications in international management and methodologies in marketing and sales optimization.