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Shauli Rozen is the CEO and co-founder of ARMO. Prior to ARMO, Rozen served as the general manager and chief strategy officer at Optimove from August 2015 to December 2018. In this role, Rozen was responsible for leading the company's global strategy and business development initiatives. Prior to Optimove, Rozen served as the director of product strategy at Amdocs from April 2013 to August 2015. In this role, Rozen advised senior management of public and private sector clients, helping them identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Prior to Amdocs, Rozen worked as a management consultant at The Boston Consulting Group from August 2011 to April 2013. In this role, Rozen advised senior management of public and private sector clients, helping them identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Prior to The Boston Consulting Group, Rozen served as a product manager at Mobixell Networks from May 2005 to July 2009. Prior to Mobixell Networks, Rozen served as the Internet and technology practice area leader at Wharton Small Business Development Center from August 2009 to May 2011. Prior to Wharton Small Business Development Center, Rozen served as a captain in the Israel Defense Forces from January 1996 to January 2000.

Shauli Rozen has a Master's in Business Administration from The Wharton School with a focus in finance and strategic management. Shauli also has a Bachelor of Science in Communication Systems Engineering from Ben-Gurion University of the Negev.

Some individuals on their team include Jonathan Kaftzan - VP Marketing & Business Development, Ben Hirschberg - VP R&D & Co-Founder, and Leonid Sandler - CTO & Co-Founder.