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Rob Voase is an accomplished Strategy Director with extensive experience in developing CRM, customer experience (CX), and loyalty strategies for high-profile clients such as McDonald’s and Canon UK. Currently serving at Armadillo since June 2023, Voase focuses on driving engagement and incremental sales across major brands. Previous roles include CRM Strategy Director at VCCP, Customer Marketing Strategy Director at Iris, and Senior CX/CRM/Loyalty Consultant at LiquidCX, where a strong emphasis was placed on new business development and strategic growth. Voase also has a history of leadership in marketing roles at GAME Digital PLC and The Pets at Home Vet Group, as well as significant contributions to data-driven marketing at DDB Group Australia. An education in Management Science from the University of Warwick complements a robust career in customer marketing and strategy.