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Amanda Wu is an experienced market insights and analytics professional, currently serving as the Senior Market Insights Manager at Arlo Technologies, Inc. since August 2018. In this role, Amanda leads both quantitative and qualitative research initiatives to inform product development, feature interest, competitive insights, and brand health tracking. Prior to this, Amanda held positions including Senior Marketing Analytics Manager and Marketing Analytics Manager at Arlo, and Marketing Analytics Manager at NETGEAR. Amanda's earlier positions include Market Insight Analyst at VIZIO and various consulting roles, demonstrating a robust background in data-driven decision-making and organizational development. Amanda holds a Master of Arts in Organizational Behavior and Evaluation from Claremont Graduate University and a Bachelor of Arts in Psychology from California State University-Long Beach.