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Patrik Hansson, a Swedish national, became Chief Marketing Officer of Arla Foods in 2022 with responsibility for the Global Brands, Innovation, and Digital Marketing functions and strategies. Patrik joined Arla in 2011 as Commercial Vice President for Cheese, Butter, and Fruit Drinks. In 2015 he was appointed Vice President for Arla’s South East Asia business, before returning to his home country in late 2016 as Managing Director for Arla in Sweden. In 2021 Patrik Hansson became Managing Director for Arla in Germany, his most recent role before taking on the role as CMO.