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Arja Westman is an experienced marketing professional with a robust background in category management and brand strategy across various food and beverage sectors. Since January 2020, Arja has served as Category Lead at Arla Oy, overseeing categories including Milk, MBB, Yogurt, and Cooking, while managing brand strategies for Starbucks and leading a team. Previous roles at Arla include Category Manager and Brand Manager, focusing on product management, business planning, and cross-functional team leadership. Arja's prior experience includes marketing management positions at HKScan Finland Oy and Valio, where responsibilities ranged from brand re-launches to B2B marketing strategies. Arja holds a Master’s degree in Marketing from the University of Vaasa and has international academic experience from Louisiana State University.