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Alex Meruelo Jr. joined the Coyotes organization in August 2019.

He serves as the team's Chief Brand Officer and works closely with Coyotes' President and CEO Xavier Gutierrez, President of Business Operations Pat Murphy, and General Manager Bill Armstrong.

Alex is also the Chairman of the Arizona Coyotes Foundation and is very involved with the team's community and fundraising efforts.

Alex grew up in Newport Beach, CA, and was a student at Mater Dei High School. He attended the University of Southern California, graduating from the Marshall Business School in 2019.