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Michael O'Connor is an experienced professional in sales operations, data analytics, and audience development, currently serving as the Director of Salesforce Operations and Director of Sales Operations at Arizent since April 2018. Notable achievements include the successful deployment of Sage Intact ERP and migration of Salesforce data. In parallel, Michael has been involved in data analytics and development, obtaining certifications like the Google AdWords certification and Google Analytics Individual Qualification. Prior roles include Director of Audience & Content Partnership Development at Crain's, where strategies led to a significant increase in digital subscriptions, and several leadership positions at SourceMedia and Thomson Financial, focusing on audience development, marketing strategies, and organizational enhancements.