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Jennifer Wong is the Chief Executive Officer. She has executive oversight of eCommerce, concierge, people & culture, finance, information technology, data & analytics, supply chain, employee experience, diversity equity & inclusion, communications, legal, and loss prevention. Prior to her current role, Ms. Wong served as President & Chief Operating Officer for seven years as part of her overall 35-year tenure at Aritzia. Ms. Wong embodies Aritzia’s culture, championing the business and leadership philosophies. She served as an executive sponsor to several successful strategic initiatives, most notably, the relocation of the distribution centre (2018), launch of the eCommerce business (2012), implementation of the enterprise resource planning system (2008), and the U.S. expansion (2007). Ms. Wong began her tenure with the company in 1987 as a part-time sales associate. She was recognized as one of Canada’s Top 40 Under 40 (2008). Ms. Wong holds a Bachelor of Arts in Economics from the University of British Columbia.