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Bob Mersereau is an experienced technology leader with a robust background in retail and digital commerce. Currently serving as Vice President of Retail and Concierge Technology at Aritzia since January 2021, Bob previously held various senior roles at Canadian Tire Corporation from April 2013 to January 2021, culminating in Associate Vice President positions focused on digital commerce and technology delivery. Bob co-founded HeartCoeur, the largest Canadian eTailer specializing in vegan and cruelty-free makeup, and has held significant positions at OpenText, CGI, Bell Canada, and Hewitt Associates, demonstrating a strong capability in product management, application development, and digital strategy. Bob holds an MBET from the University of Waterloo and an Hons BSc in Actuarial Mathematics from the University of Manitoba.