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Maria Chiara Cecchini is an accomplished marketing professional with extensive experience in diverse global and regional roles. Currently serving as Marketing Manager at Ariston Group since April 2022, Maria Chiara leads global marketing strategy and activation plans. Previously, as Senior Regional Brand Manager at General Mills from September 2019 to March 2022, Maria Chiara focused on marketing strategy for the Yoplait brand, emphasizing market expansion and product development. Earlier experience includes Global Brand Manager at Godiva Chocolatier, where Maria Chiara managed brand strategy and innovation across multiple regions, and various roles at Ferrero, including Innovation Manager and Quality Specialist. Educational qualifications include a Master's Degree in Business Statistics from the University of Rome “La Sapienza” and a Bachelor’s Degree in Business Statistics from the University of Perugia.