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Chris Williams is a Chief Marketing Officer at Arima since December 2021. Previously, held the role of VP Digital at the Association of Canadian Advertisers (ACA) from August 2016 to June 2020. Also, served as a Member of the Board of Directors at Ontario Tourism Marketing Partnership Corporation and was the President of IAB Canada. With a background in illustration and psychology, Chris has extensive experience in digital advertising, media management, and consulting for large advertisers and agencies.