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Julian Larrarte Cortes

Head Of Media & Strategy at Ariadna Communications Group

Julian Larrarte Cortes has a diverse and extensive work experience in the field of media and strategy. Julian is currently employed as the Head of Media & Strategy at Ariadna Communications Group since February 2023. Before this role, they worked as the Director de cuentas de medios at BEAT / Mullenlowe SSP3 from April 2022 to January 2023. Prior to that, Julian worked at Habi as an Offline Strategic Manager and Regional Media Brand from January 2021 to April 2022. Julian also has experience as a Client Account Manager at Fantastica, a Director de Cuenta at MediaCom, and a Strategic Director and Planner de Medios at IPG Mediabrands Initiative. Julian's work experience also includes roles at TBWA Colombia - PHD, HAVAS - Media Planning, and IPG Mediabrands - Universal McCann.

Julian Larrarte Cortes has a diverse education history. Julian obtained a Master's degree in Strategic Marketing Management from Unir in 2020-2021. Prior to that, in 2020, they completed a diploma in Digital Marketing business from Partners Academy.

Julian also holds a Bachelor's degree in Advertising from Universidad Central (CO) which they earned from 2002 to 2008, with a focus on Media and Commercial Strategy. In 1999 to 2001, they attended Comfenalco, where they obtained a Technical degree in Functional English Language Teaching.

In addition to their formal education, Julian has acquired various certifications throughout their career. This includes becoming an Analyst in Ad Intelligence from Admetricks in September 2022. Julian also received certifications in E-commerce from Google Actívate, Professional Digital Competencies from Google Actívate, Digital Marketing Fundamentals from Google Actívate, and Digital Master Class from MediaCom.

Moreover, Julian has obtained certifications from IMS Internet Media Services, such as IMS - Certifications Vevp - Twitter - EA - Spotify in May 2016 and First Chair América Latina from GroupM in May 2014. Julian has also completed the course "Estrategia para el Management" from IPG Mediabrands in February 2009 and "Inbound Marketing" from HubSpot in October 2020.

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