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Mamoun Guedira is currently the Deputy General Manager at ARIA, where they focus on prospection, reactivation, retention, upsell, testing, and IT helpdesk. With a background in various business development and advisory roles in companies such as Royal Air Maroc and Casablanca Finance City, Mamoun has demonstrated expertise in international relations and scaling startups. They also serve as the President of Essec Alumni Maroc and hold a Master of Science from ESSEC Business School. Additionally, Mamoun holds an Executive MBA in Lobbying & Competitive Intelligence from Ecole de Guerre Economique – EGE.