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Ghislaine Murphy is a seasoned professional in eCommerce and digital merchandising, currently serving as the Global eCommerce Beauty Merchandiser at ARI since December 2022, leading the beauty, souvenir, and electronics categories for Ireland, Canada, and New Zealand. Prior to this role, Ghislaine held key positions such as Digital Performance Director at Zenith, where strategic direction for performance clients was provided, and eCommerce Category Manager at Kaliedy, which received multiple awards under Ghislaine's management. Additional experience includes roles at Marketplacer and Mothercare Ireland, focusing on online category management and customer success. Ghislaine began their career at Dunnes Stores and completed a Bachelor of Science (Hons) in Business and Management from Technological University Dublin in 2017.